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45% Brand LiftImpact on Purchase |
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100%Brand LiftAttention-Grabbing. |
39%BRAND LIFTDifferentiation |
38%BRAND LIFTRelevance |
117%BRAND LIFTBrand Advocacy |
Research conducted by Sponsorship Research International, specifically on brand activation in conjunction with the Minnesota Wild and its fans, showed that ‘in aggregate, sponsor marketing materials featuring Wild marks/logo received a 45% lift over standard marketing vehicles.